Friday, May 15, 2015

Startup Blog Post - Why selling and product development are actual the same thing

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In the early days of a start-up the main roles of the founders fall into two domains: product development and sales. Product development bro...
Wednesday, April 1, 2015

Supply and Demand Side of Businesses

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Whenever I analysis a business to find ways to improve it or am developing an idea for a new business, I always think about the business thr...
Monday, March 9, 2015

Free trial for SaaS

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Question: We are using a 14 day free trial for our SaaS but I was wondering if a 60 Day free trial would be more appropriate to boost our nu...
Monday, February 23, 2015

Your Technology Usually Doesn't Matter

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In my opinion, web technology has become so advanced that the technology for the most part should not matter as much. Unless you are doing s...
Tuesday, February 10, 2015

Selling Enterprise Software Part II: Setting Your Price as A Percentage of the Value Delivered

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There is no hard rule for charging the percentage of the software base on the value delivered to the client. The short answer is I usually ...

Selling Enterprise Software Part I: How to Set Your Price

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I have been selling enterprise software for the construction industry (a niche product) for about a year. In my situation the sales process ...

The Paradox of Choice: How to Use Psychology to Develop Your Tier Pricing for SAAS Products

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If you look at every single SAAS, enterprise, and consumer facing company's website; you will notice that they all have a set of prices...